Last updated: July 17, 2026
Burnside Air Conditioning, Heating & Plumbing (“Burnside,” “we,” “us,” or “our”) operates from 555 Berry Ave, McKinney, TX 75069 and provides HVAC and plumbing services across Collin County, Texas. This Privacy Policy explains what information we collect through this website, over the phone, by text message, and in the course of providing service; how we use and share it; and the rights and choices you have. By using this website or providing us your information, you agree to this policy.
1. Information We Collect
Information you provide
When you request service, an estimate, a filter order, a rebate check, or a referral, or contact us any other way, we collect information such as your name, phone number, email address, service address, ZIP code, details about your home's equipment and the problem you describe, appointment preferences, and any message you send us.
Information collected automatically
Like most websites, we and our service providers may automatically collect device and usage data: IP address, browser type, pages viewed, referring pages, and approximate location. We use cookies and similar technologies for site functionality, spam protection (Google reCAPTCHA), and, where enabled, analytics. You can control cookies through your browser settings.
Information from service visits
When we perform work at your property we may collect equipment model/serial numbers, photos of the work area and completed work, diagnostic readings, and payment records.
2. How We Use Information
- Scheduling, confirming, and performing service appointments;
- Preparing estimates, invoices, warranty registrations, and rebate paperwork;
- Responding to your questions and requests;
- Sending appointment reminders, technician-arrival notices, and service follow-ups by call, text, or email;
- Sending offers, maintenance reminders, and promotions only where permitted and with the ability to opt out at any time;
- Protecting our website against spam and abuse (reCAPTCHA);
- Improving our website, services, and customer experience;
- Complying with legal, tax, licensing, and insurance obligations.
3. SMS / Text Messaging Terms (TCPA & A2P)
When you check the SMS-consent box on one of our forms or otherwise give us your prior express written consent, you agree to receive calls and text messages, which may include automated or prerecorded messages, from Burnside Air Conditioning, Heating & Plumbing at the phone number you provide, about your service request, appointments, estimates, and account.
- Consent is not a condition of purchase.
- Message frequency varies based on your service activity.
- Message and data rates may apply, depending on your carrier plan.
- Reply STOP to any message to opt out at any time. Reply HELP for help, or call (972) 556-5199.
- Mobile phone numbers and SMS opt-in consent are never sold, rented, or shared with third parties or affiliates for their own marketing purposes.
- Carriers are not liable for delayed or undelivered messages.
4. How We Share Information
We do not sell your personal information. We share it only with:
- Service providers who help us operate, scheduling/dispatch and CRM software, payment processors, messaging platforms, form-handling and website infrastructure, and analytics, bound to use it only on our behalf;
- Manufacturers and program administrators when needed for equipment warranties, permits, financing applications you request, or utility rebate programs;
- Legal and safety recipients when required by law, court order, or to protect rights, property, or safety;
- A successor business in the event of a merger, acquisition, or sale of assets, subject to this policy.
5. Third-Party Tools
Our website uses Google reCAPTCHA Enterprise to protect forms from abuse; use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service. We also use Google Tag Manager and Google Analytics 4 to understand site usage, and we may use call- and lead-tracking tools to attribute phone calls and form submissions to the marketing that produced them. Embedded content (such as maps or review widgets) may set its own cookies. A cookie notice on this website lets you accept or decline analytics and advertising cookies, and the “Cookie settings” link in the footer reopens that choice at any time.
6. Use of AI
We may use artificial-intelligence tools to help draft website content, route and summarize customer inquiries, and improve our service. Content is reviewed by our team before publication, and AI tools are never given authority to make service, pricing, or safety decisions about your home. We do not use your personal information to train third-party AI models. Our machine-readable content indexes (llms.txt) are provided so AI assistants can accurately describe our business.
7. Data Security, Payment Security & Retention
We use commercially reasonable administrative, technical, and physical safeguards to protect your information, and we retain it only as long as needed for the purposes above, including warranty periods, tax and licensing requirements, and defense of legal claims. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
Payment security
This website does not collect or store credit-card or debit-card numbers. When you pay for service or apply for financing, payment card details are handled by our payment processor or lender (for example, Wells Fargo Bank, N.A. for financing applications) on their own secure, PCI-compliant systems — card numbers are never entered into or retained by this website.
8. Your Privacy Rights (Texas)
Under the Texas Data Privacy and Security Act (TDPSA) and other applicable laws, you may have the right to: know what personal data we hold about you; obtain a copy of it; correct inaccuracies; request deletion; and opt out of targeted advertising or any sale of personal data (we do not sell personal data). To exercise any of these rights, contact us using the details below. We will verify your request and respond within the time required by law, and we will not discriminate against you for exercising your rights. If we decline a request, you may appeal by replying to our decision; if the appeal is denied, you may contact the Texas Attorney General.
9. Your Privacy Choices
Your California Privacy Rights — Do Not Sell or Share My Personal Information
If you are a California resident, the California Consumer Privacy Act as amended by the CPRA gives you additional rights over your personal information. This section explains what we collect, how it may be “shared” in the CPRA sense, and how to opt out.
Categories of personal information we collect
- Identifiers and contact information — name, phone number, email address, and service address, collected when you submit a form or contact us;
- Commercial information — service history, estimates, equipment details, and records of services purchased;
- Internet and device activity — IP address, pages viewed, and interactions with this website, collected through Google Tag Manager and Google Analytics 4, Google reCAPTCHA Enterprise (spam protection), and call/lead-tracking tools that attribute phone calls and form submissions to marketing sources.
“Sharing” for cross-context behavioral advertising
We do not sell personal information for money. However, the use of advertising and analytics cookies (such as Google advertising tags loaded through our Tag Manager container) may be considered “sharing” of personal information for cross-context behavioral advertising under the CPRA. You have the right to opt out of that sharing.
How to opt out
- On this website: choose Decline in our cookie notice, or open it any time with the “Cookie settings” link in the footer. Declining turns off analytics and advertising storage for your browser.
- Global Privacy Control (GPC): we honor the GPC browser signal as a valid opt-out of sale/sharing — advertising cookies and signals are disabled automatically, with no action needed from you.
- By contacting us: call (972) 556-5199 or email [email protected] with the subject “Do Not Sell or Share My Personal Information.”
Your other California rights
You also have the right to know what personal information we have collected about you and obtain a copy; to delete personal information we hold (subject to legal exceptions such as warranty, tax, and licensing records); to correct inaccurate personal information; and to limit the use of sensitive personal information (we do not use sensitive personal information for purposes that require this right). We will never discriminate against you — in price, service quality, or availability — for exercising any privacy right. To exercise these rights, contact us using the details in the Contact section below; we will verify your request and respond within the time required by law. You may use an authorized agent, and we may ask the agent for proof of authorization.
10. Children's Privacy
Our services and website are directed to adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.
11. Changes to This Policy
We may update this policy from time to time. The “Last updated” date above reflects the most recent revision; material changes will be posted on this page.
12. Contact Us
Burnside Air Conditioning, Heating & Plumbing
555 Berry Ave, McKinney, TX 75069
Phone: (972) 556-5199
Email: [email protected]